How To Find The Best Personal Injury Attorney in Los Angeles

Updated: 3 days ago

The Ugly Truth About TV Commercials Featuring The Best Personal Injury Lawyers

The reality of most California personal injury attorneys that appear on TV and radio commercials is that they are not law firms, lawyers, or attorneys at all. The fact is that these are merely advertising companies that charge personal injury attorneys a fee to receive "leads."

If you are overwhelmed with television and radio advertisements from some of these personal injury attorney marketing agencies with "non-attorney spokespersons," you are not the only one. Most commercials claim to be the best California personal injury law firm in town with decades of experience.

Next time you come across a TV commercial from a self-claimed best personal injury attorney in Los Angeles, read the fine print on the bottom of your screen. Most have a disclaimer that reads "not a lawyer referral service" or spokesperson not "an attorney."

A California State Bar certified lawyer referral service has a vetting process in place to find the best personal injury attorneys. Attorneys who are part of an approved lawyer referral service meet minimum experience requirements, including but not limited to a proven track record of:

  • Ethical standards

  • Experience

  • Professional responsibility

  • Great reviews and

  • Performance

Additionally, personal injury attorneys in Los Angeles who are part of a certified lawyer referral service must be insured and have an immaculate criminal record. Yes, many personal injury lawyers commit crimes every year; you can see some of these characters in action by visiting our attorney discipline section.

Marketing Agencies VS Personal Injury Lawyer Referral Services.

Don't be persuaded by flashy TV commercials from marketing companies claiming to be the best personal injury law firm in town. These companies are FOR PROFIT and are NOT law firms or attorneys.

The people in their commercials are not personal injury lawyers but "attorney spokespersons." In the conventional sense, they are not "lawyer referral services" (i.e., Certified and approved by the California State Bar with a California Business and Professions Code §6155 screening mechanism for personal injury attorney members).

To have cases referred to them by marketing agencies, California personal injury lawyers pay a fee every month (which can run into the thousands of dollars).

Calls are referred in a rotation to whoever is "online" to take the call. In other words, having "access to California's best personal injury lawyers" just means getting random access to a lawyer who has just paid a fee to be part of the advertisement campaign. In reality, the lawyers who want to pay a fee and get cases in the exchange are constantly turning over and changing.

Find the best personal injury lawyer in Los Angeles.

One of the most frustrating times one can deal with in life is being involved in a car crash, slip and fall, or other traumatic accident and having to deal with insurance firms and health care providers, rental car agencies, body shops, and with the process of finding the best personal injury lawyer for your claim.

To find the best personal injury lawyer, you must conduct due diligence. For instance, you can start your search by checking the lawyer's record with the California State Bar Association.

You may also use some lawyer directories as a reference. Some popular lawyer directories such as AVVO (which ranks lawyers on a scale of 1-10 based on objective criteria), or Super Lawyers, a service that searches out and vets lawyers who have demonstrated exemplary results over a substantial career in the field of defending victims of personal injury and their families.

How To Request A Referral To Pre-Screened Personal Injury Lawyers In California

The consequences of an accident charge can be permanent and affect your personal and professional life. You should immediately consult with a pre-screened Los Angeles attorney with experience in California personal injury law.

  1. You can submit a lawyer referral request online 24 hours a day. Free case review within 15 minutes.

  2. By chat, you'll be connected with a California lawyer within 5 minutes.

  3. By calling the 24-hour lawyer referral hotline at 1-661-310-7999

Related articles:

California State Bar Certified Lawyer Referral And Information Service is a California Bar Certified and approved Lawyer Referral and Information Service.


This is a public service that helps members of the public find competent, ethical and pre-screened local California lawyers and receive general information about common legal issues.


Accessing information via our site is free and there is no charge to get a lawyer referral or for legal consultations. 

Our History 

Established in 2005, Lawyer Referral Service is the fastest growing online lawyer referral service in California.


Members of the public have turned to the as a reliable legal resource for more than 15 years to locate reputable California lawyers.

How the LRS Works 

Via the portal, the public will find a competent California attorney. Lawyer referrals are available in English and Spanish.


Clients are referred to a local attorney who is competent to handle the case after having some fundamental knowledge about their legal issue. A free 30 minute consultation with the attorney will be offered to each referred client. 

Hundreds of articles on common legal issues, in English and Spanish, can also be obtained by the public via our blog. These pieces of information address a wide variety of common legal issues in Southern California.

A LRS representative will follow up via email with the client after receiving a referral for quality management purposes, or to obtain  the status of your case. 

About lawyers from our network

Lawyers in our network are insured, in good standing with the California State Bar and have substantial experience in their area of practice.


Additionally, each LRS attorney has shown that he or she has a tracking record of ethics, professional responsibility and has met several requirements for membership.


Attorneys are available in most areas of law throughout Southern California. Every lawyer in or network has been vetted for:

  • Credentials

  • Education

  • Communication skills

  • Performance

  • Client reviews

Additionally, attorneys are always monitored, insured and in good standing with the California State Bar. 

How to find the best lawyer for your legal case: 

1. The fastest way to have your legal issue reviewed by one of our attorneys is to send your details online. Your information will go directly to our 24 hour legal department. You will get a reply via email within 15 minutes. 

2. You may also inquire about your legal issue via chat where you can get more information related to different areas of law that apply to your case.

3. By calling our lawyer referral hotline 661-310-7999. Our agents are not attorneys and cannot provide legal advise. Due to high call volumes, it's highly recommend that you use option # 1 above. 

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