How To Find The Best Personal Injury Attorney in Los Angeles

Updated: Mar 4

The Ugly Truth About TV Commercials Featuring The Best Personal Injury Lawyers


The reality of most California personal injury attorneys that appear on TV and radio commercials is that they are not law firms, lawyers, or attorneys at all. The fact is that these are merely advertising companies that charge personal injury attorneys a fee to receive "leads."

If you are overwhelmed with television and radio advertisements from some of these personal injury attorney marketing agencies with "non-attorney spokespersons," you are not the only one. Most commercials claim to be the best California personal injury law firm in town with decades of experience.


best personal injury attorney in los angeles

Next time you come across a TV commercial from a self-claimed best personal injury attorney in Los Angeles, read the fine print on the bottom of your screen. Most have a disclaimer that reads "not a lawyer referral service" or spokesperson not "an attorney."


A California State Bar certified lawyer referral service has a vetting process in place to find the best personal injury attorneys. Attorneys who are part of an approved lawyer referral service meet minimum experience requirements, including but not limited to a proven track record of:

  • Ethical standards

  • Experience

  • Professional responsibility

  • Great reviews and

  • Performance

Additionally, personal injury attorneys in Los Angeles who are part of a certified lawyer referral service must be insured and have an immaculate criminal record. Yes, many personal injury lawyers commit crimes every year; you can see some of these characters in action by visiting our attorney discipline section.


Marketing Agencies VS Personal Injury Lawyer Referral Services.


Don't be persuaded by flashy TV commercials from marketing companies claiming to be the best personal injury law firm in town. These companies are FOR PROFIT and are NOT law firms or attorneys.

The people in their commercials are not personal injury lawyers but "attorney spokespersons." In the conventional sense, they are not "lawyer referral services" (i.e., Certified and approved by the California State Bar with a California Business and Professions Code §6155 screening mechanism for personal injury attorney members).


To have cases referred to them by marketing agencies, California personal injury lawyers pay a fee every month (which can run into the thousands of dollars).